Barbados Tourism is looking for a new CEO, Caribbean Journal has learned.
The Board of Directors of Barbados Tourism Marketing and CEO Dr Jens Thraenhart have mutually agreed to part ways, the two sides announced.
“We have reviewed the BTMI’s business and operations and strategy going forward and we have agreed that the BTMI needs to go in a different direction to ensure the growth of Barbados tourism,” said Shelly Williams, chairman of the board of directors of Barbados Tourism Marketing Inc.
Chief Financial Officer Craig Hinds will act as CEO until a replacement is found.
The move took effect in the middle of last month.
Thraenhart had served in the role since 2021.
“According to the Central Bank, tourism continues to drive the economy in Barbados, through employment and generating business,” Williams said. “Our focus is on making sure we deliver growth by looking at new and emerging markets, increasing airlift and cruise business, and all of the ways that will allow Barbadians to see the financial returns from tourism.”