The US Virgin Islands is continuing its innovative partnership with the Boston Red Sox baseball club with a multi-year extension, Caribbean Journal has learned.
The plan is part of a broader push by the US Virgin Islands Department of Tourism to tap into important source markets in novel ways.
That includes a focus on teams with loyal, passionate fan bases, USVI Tourism Commissioner Joseph Boschulte told Caribbean Journal.
“From flight patterns to partnership, for the past two years, the USVI Department of Tourism has made immense progress in linking the important Greater New England market and the territory,” Boschulte said. “We are excited about the growth of our partnership with the Red Sox team and look forward to continued connectivity between our two regions.”
To celebrate the extension, Boschulte and US Virgin Islands Governor Albert Bryan, Jr threw out the first pitch at the recent Red Sox-Blue Jays series at Fenway Park in Boston.
“We’re proud to extend and deepen our partnership with the U.S. Virgin Islands Department of Tourism,” said Red Sox EVP Troup Parkinson. “Our collaboration has gone well beyond baseball, expanding to college ice hockey and football events at Fenway Park. We look forward to finding more ways to partner in the years ahead.”
The partnership extends beyond baseball — with sponsorship placement with the Red Sox, at the Frozen Fenway hockey tournament and for the Wasabi Fenway Bowl, the first-ever Division 1 Football Bowl Series at the stadium.
“We want to encourage visitors to escape the stresses of the cold winters to fall Naturally in Rhythm and Catch a Vibe Like No Other with our pristine beaches, local cuisine, historic landmarks, and National Parks,” explains Commissioner Boschulte.
For more, visit the US Virgin Islands.