Hyatt’s New All-Inclusive Platform for Travel Advisors
By Dana Niland
Hyatt’s inclusive Collection, the largest pool of luxury all-inclusive resorts in the Caribbean, is launching Confidant Collective, a new online platform featuring resources exclusively designed to cultivate opportunities for travel advisors.
Complete with enhanced sales and marketing tools and an extensive education program highlighting key differentiators and unique selling points of each of the Inclusive Collection’s nine luxury all-inclusive brands located throughout Mexico, the Caribbean and Central America in particular.
“Our dedication to travel advisors remains unwavering, and the launch of Confidant Collective is a testament to our commitment and care for this community,” said Kevin Wojciechowski, Senior Vice President of Sales and Distribution, Inclusive Collection, Hyatt. “The Confidant Collective website and the suite of new tools available were created with the intention of fueling growth and supporting the continued success of our valued travel advisor community.”
The Confidant Collective website features a full suite of best-in-class tools intended to serve as a resource to empower travel advisors to become experts on the Inclusive Collection portfolio, with diverse content including new and informative video capabilities and opportunities to feature multiple promotional, sales, incentives and offers.
Travel advisors will also have access to the latest news and information on the portfolio.
Also featured prominently on the new website is Confidant Learning, an interactive online educational platform that encompasses all brands in the Inclusive Collection portfolio and is designed to give advisors an expert advantage, with additional supplemental courses and annual recertification to enhance travel advisor knowledge and maintain their Confidant Collective advisor status.
With greater functionality and an updated, more agile dashboard available via mobile application, travel advisors will be able to remain connected at all times.
As part of the Confidant Collective, the Inclusive Collection will soon invite advisors to participate in a revamped rewards program — Confidant Rewards — with new concepts and upgrades as well as the opportunity to register and redeem bookings at Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas and Sunscape Resorts & Spas.
The rewards program is expected to go live in the weeks ahead.
The tiered rewards program will introduce personalization and varied offerings through VIP travel advisor benefits, expanded cash options and a carefully curated collection of new redemption items for selection by travel advisors, including the option to redeem points for personal charitable contributions.
Designed to support accumulating awards rapidly, travel advisors can earn points faster through the new program, including the ability to earn more points the more they book.
In 2022, Hyatt’s Inclusive Collection announced the openings of several resorts in the Americas including Secrets Impression Moxché, and entry into new destinations such as St. Lucia with Zoëtry Marigot Bay St. Lucia and Colombia with Dreams Karibana Cartagena Golf & Spa Resort, with the planned openings of Secrets Impression Isla Mujeres, Secrets St. Lucia Resort & Spa and Secrets Tulum Resort & Beach Club in 2023.