The island of Bermuda has joined the Caribbean Tourism Organization, in a big boost for the Barbados-based organization.
The CTO called Bermuda’s decision a “another milestone in its efforts to expand its reach and influence in the regional tourism sector.”
It’s not the first time Bermuda has been a member, although it has been years since the island was last a part of the CTO.
“We’re very pleased to welcome Bermuda back to the CTO,” said CTO Chairman Kenneth Bryan, the Minister of Tourism and Ports for the Cayman Islands. “As we continue our focus on repositioning the region in the new tourism environment, I am heartened when destinations like Bermuda express their confidence in the CTO by rejoining at this time. We are truly excited to engage and collaborate with Minister Vance Campbell and his team.”
The CTO is focused sustainable tourism development in the wider Caribbean.
Tourism remains the region’s single-largest economic driver.
“As our tourism sector continues to recover following the difficult COVID years, it is important that we have access to and work with similar jurisdictions to share ideas that have been successful and can benefit Bermuda,” Campbell said in a statement. “Our membership in the CTO will be of great value as we continue to build a successful, sustainable tourism industry that helps grow our economy and provide exciting and empowering careers for Bermudians.”
For more visit the Caribbean Tourism Organization.