The iconic Red Stripe brand is getting into the rum punch business.
In a nod to the growing popularity of ready-to-drink cocktails, Red Stripe is launching its first-ever rum-based drinks: Red Stripe Rum Punch and Red Stripe Rum Mojito.
The new cocktails are part of Red Stripe’s “unprecedented venture beyond beer,” as the brand said.
The drinks are created with rum, mango and lime juice, along with natural flavors.
Both drinks come in at 5.9 percent ABV.
“The spirit-based cocktail segment is the fastest growing category within the beer, wine and spirits industry, and with our latest Red Stripe rum innovation, we are able to tap into this trend, and introduce this iconic brand to a new generation of consumers,” says Oscar Martinez, Senior Director Marketing & Innovation at parent company HEINEKEN USA. “The Red Stripe Rum Drinks perfectly embody the vibrant spirit of Jamaica, and signal a venture beyond beer, no shaker required.”
The new Red Stripe drinks are a “head nod to those who express themselves freely, fully and fabulously,” according to Red Stripe.
The new Rum Punch is a “refreshingly sweet and vibrant tropical flavor” while the Mojito is a “refreshing and smooth classic citrusy flavor,” according to the company.
Red Stripe beer was first brewed in Jamaica in 1928.
For more, vist Red Stripe.