The Antigua and Barbuda Tourism Authority has named a new director of tourism for the Caribbean and Latin America. 

The ABTA has appointed Charmaine Brown-Spencer to the role, in which she will be responsible for growing market share and destination arrivals from both regions. 

 “As our organization continues to adapt to meet the demands of the competitive tourism industry, we are delighted that we can harness the skills and talents of those on our team in newer roles.  We welcome Charmaine into this position and look forward to working with her for the further development of tourism in Antigua and Barbuda.”

She will also focus on “strategic partnerships with regional stakeholders, building airlift capacity into the destination, and continuing to improve the destination’s PR and brand awareness within these emerging markets.,” according to a statement. 

Browne-Spencer has previously served as the marketing consultant for the ABTA for the Caribbean and Latin America, where she led efforts to improve regional air connectivity and the re-introduction of ferry charters to Antigua. 

In 2019, Spencer helped grow arrivals from within the Caribbean region by more than 23 percent, leading to an all-time summer record for the Caribbean market. 

“I am delighted to be given the opportunity to serve in the new role of ABTA Director of Tourism, for the Caribbean and Latin America,” Spencer said. “With such close proximity to these regions there is definite growth potential that exists from these markets, along with increased opportunities for business partnerships, and networking in tourism, trade, and investment.”