The iconic Sports Illustrated brand is moving from the media into hospitality.
Authentic Brand Groups, which owns Sports Illustrated’s intellectual property, has announced the official opening of the first-ever Sports Illustrated resort, which opened this week in Cap Cana, Dominican Republic, the Dominican government confirmed.
The new Sports Illustrated Resorts Marina and Villas Cap Cana is the rebranding of the former Ancora Cap Cana resort.
Sports Illustrated Resorts CEO Chris Schroeder said the brand chose Cap Cana for its diverse, active lifestyle, from top golf courses like Punta Espada to its equestrian center and its outstanding fishing and boating.
That is along with the area’s new Sports City, which includes a mountain-bike circuit, sports fields and tennis.
It’s part of a broader trend of creating branded entertainment and media resorts in the Caribbean, from Karisma’s Nickelodeon brand in Punta Cana and the Riviera Maya to Planet Hollywood, which has resorts in Cancun and Costa Rica.
“We hope to be a key and strong promotional partner of the Dominican Republic and Cap Cana for many years to come,” said Michael Sherman, executive vice president of strategy, business and tactical operations at Authentic Brand Groups.
For more, visit Sports Illustrated Resorts.