It seems like just about every major hotel brand has entered the all-inclusive space in recent years, from Hilton to Hyatt.
But now another major hotel company is getting into the action.
IHG Hotels and Resorts has announced a long-term agreement for resorts and all-inclusive hotels with well-known Spanish all-inclusive operator Iberostar Hotels and Resorts.
The alliance will see up to 70 hotels worldwide added to IHG’s system under the Iberostar Beachfront Resorts brand, which will become the 18th global brand for IHG.
And while the agreement will apply globally, it will naturally have a significant focus in the Caribbean, particularly in Iberostar’s existing strongholds in the Dominican Republic and Jamaica.
“As we continue to expand the footprint of our world‑famous brands, we are always looking at exciting, sustainable growth opportunities in areas that can further enhance our offer for guests and owners,” said Keith Barr, chief executive officer at IHG Hotels and Resorts. “Guests have told us of their wish for increased choice of resort and all-inclusive destinations within our brand portfolio. We are delighted to address that by working with such a well-respected, experienced and like-minded partner as Iberostar, and to see more amazing hotels join our system that continues IHG’s growth in so many of the world’s most attractive markets and destinations.”
Indeed, the first properties to join the IHG system will be in Caribbean locations including the Dominican Republic, Mexico and Jamaica.
That includes the Iberostar Grand Paraiso in the Riviera Maya of Mexico; Iberostar Selection Hacienda Dominicus in Bayahibe, Dominican Republic and Iberostar Grand Rose Hall in Montego Bay, Jamaica.
“In what is a large and high growth market segment, demand for resort and all-inclusive stays has been buoyed by increasing traveller desire for high quality experiences and stress-free holidays, particularly post-Covid, and the ability to access such stays as part of loyalty programme membership,” IHG said in a statement.
More notably, Iberostar’s portfolio will be part of IHG’s Enterprise platform, including the IHG One Rewards Loyalty program, which has more than 100 million members.
“The alliance with IHG combines our strengths, represents a decisive step forward in the distribution of Iberostar’s beachfront resorts, and reinforces our position as a benchmark in responsible tourism,” said Sabina Fluxá, Vice-Chairman and Chief Executive Officer, Iberostar Group . “By working together we will grow our portfolio and we are really looking forward to hosting IHG loyalty members in our collection of premium and luxury beachfront resorts and all-inclusive properties.”
For more, visit IHG.