The buzz keeps growing for the Caribbean island of St Kitts, fresh off a newly-launched destination identity and a slew of global accolades.
Last month, St Kitts launched the island’s major new brand campaign: Venture Deeper, zeroing in on its unique qualities for the modern traveler, from lush rainforests and a vibrant art scene to historic marvels and a burgeoning farm-to-table movement.
And then there’s the growing hotel sector, from the flagship Park Hyatt St Kitts (the only Park Hyatt resort in the entire Caribbean) and new getaways like Hilton’s Koi Resort and the just-debuted, stunning new Sunset Reef.
Now, the island continues to rack up global awards from top media, focusing on everything from the Park Hyatt St Kitts to a top spot as a hiking and diving destination.
St Kitts Tourism Authority CEO Tommy Thompson says it’s all about innovation.
“We have an innovative new tourism product in development that will capture leisure travellers’ attention and make St. Kitts stand out as a premier Caribbean destination, he says.
The island is also getting great news on the airlift front.
Following a visit by the St Kitts Tourism Authority to the global Routes World conference, officials confirmed that Delta Air Lines would be returning its fall and winter service between Atlanta’s Hartsfield International Airport and the island’s Robert L Bradshaw International Airport.
That’s along with the reinforcement of relationships with American Airlines, the island’s largest carrier, and British Airways.
And on the cruise front, the island’s Port Zante continues as one of the fastest-growing ports in the wider region.
It all adds up to a destination that is as buzzy as any destination in the Caribbean.
“The spotlight on St. Kitts has certainly brightened the past few months,” Thompson said. “With new developments and innovations in the pipeline, we are confident that the rest of the year is looking even brighter for St. Kitts.”