Barbados’ Fairmont Royal Pavilion resort has named a new director fo sales for the Americas. 

The luxury resort has tapped Caribbean hospitality veteran Frank Pierce to the role. 

Pierce comes to the resort with more than 30 years of experience in hotel operations and sales and marketing. 

His career includes positions with Raffles/Fairmont Hotels, Sheraton Hotels, Hilton Hotels, Noble House Hotels, Destination Hotels & Resorts and privately held resorts in America and the Caribbean. 

Pierce was most recently with Zemi Beach House in Anguilla, where he served has director of sales and marketing. 

The 75-room beach resort is set in Holetown on the Platinum Coast of Barbados. 

Fairmont has four hotels in the Caribbean; the Barbados property, another in Puerto Rico and two on the Caribbean coast of Mexico.