The St Kitts Tourism Authority has named a new chief marketing officer, Caribbean Journal has learned.
The tourist board has named leading tourism executive Mia Lange to what is a newly-created role for the Tourism Authority.
Lange most recently served as Executive Director of Global Communications for The Bahamas Ministry of Tourism.
Under her leadership, The Bahamas Ministry of Tourism won a number of top destination marketing, public relations and travel awards.
In that role, she managed key agencies of record, strategic planning, budget management, crisis communications, organizational messaging, and leadership of the Communication teams, among other responsibilities.
“Ms Lange brings more than two decades of Caribbean destination messaging and marketing experience,” said Nick Menon, Chairman of the Board of Directors of the St. Kitts Tourism Authority. “She has proven success in launching key advertising and branding strategies that in turn have increased tourism and tangible economic development.”
In a statement, the Tourism Authority said Lange would “lean on her knowledge, global experience, and passion for the tourism industry and the region to build brand awareness for the island of St. Kitts.”
“Mia Lange’s experience working within the Caribbean and truly understanding our target audience will allow her to create destination campaigns that will keep St. Kitts top-of-mind among travelers,” said Ellison “Tommy” Thompson, CEO of the St. Kitts Tourism Authority. “Her distinctive insights and approach will bring St. Kitts to the forefront as travelers plan their long-awaited vacations.”
In the role, Lange will oversee the strategic direction and implementation of all global marketing and branding efforts, along with managing St Kitts’ international agencies.
She will also lead the St Kitts-based public relations and marketing team.
“I am eager to continue immersing myself in the island, getting to know the people and experiences while embarking on this new challenge,” Lange said. “St. Kitts has a strong foundation and is poised for continued growth. I look forward to showing the world the destination’s exceptional offerings.”