Jamaica has been essential to the world of James Bond since Ian Fleming first wrote the Bond novels at his Goldeneye estate on the island.
And now, following the island’s major role in “No Time to Die,” Jamaica is looking to capitalize on its Bond legacy.
The plan is to develop a new “James Bond Trail,” according to Jamaica Tourism Director Donovan White.
Three Bond movies were filmed in Jamaica: Dr. No, the first-ever Bond film, in 1962; Live and Let Die in 1973 (which was filmed in Jamaica but set on fictional San Monique); and No Time to Die.
“The team is actively now developing what we will term, for now, the Bond Trail, which will initially be a virtual experience that you can have on the Bond microsite, which will be a spin-off site of Visit Jamaica,” White said this week.
The plan is to also include some physical experiences at all of the places where filming took place, which range from Port Antonio to a luxury cottage at the Half Moon resort.
“You will be able to visit those sites on the trail and use your mobile phone to get a QR code to get more information about the site and what happened,” White said. “We have had the support of the franchise owners of James Bond to be able to do this execution and we are looking forward to making it available to visitors as well as to our own Jamaicans, who, I know, have an affinity and a love affair with the Bond experience.”