The Caribbean Hotel and Tourism Association has a new president.
The Miami-based regional hotel association has tapped Jamaican hotelier Nicola Madden-Greig to the role.
Madden-Greig is currently the group director of marketing and sales for the Courtleigh Hospitality Group in Kingston, Jamaica.
She is a former two-term president of the Jamaica Hotel and Tourist Association.
Madden-Greig succeeds outgoing president Pablo Torres, who recently resigned to assume “broader regional responsibilities with Hilton International,” according to a statement from the CHTA.
She said her top priorities would be technology and sustainability.
That includes the goal of creating a “Caribbean Tourism Technology Task Force,” which would “examine opportunities to use tools such as artificial intelligence, augmented reality, virtual reality, big data and robotics to establish smart tourism enterprises in smart destinations, utilizing smart teams.”
“Caribbean tourism must not only survive, but thrive,” she said in a statement. “From the way we tackle our tasks to how we communicate with co-workers, suppliers, and current and prospective customers, technology has created ripples of change that have impacted companies in every industry.”