It’s the hottest thing in the Caribbean travel industry: all-inclusive.
The concept has never been more popular, with more and more big brands entering the space, from Hyatt’s high-profile purchase of Apple Leisure Group to the broad new offering by All-Inclusive by Marriott.
And now another brand is going all-inclusive: Wyndham.
Wyndham has announced the launch of a new all-inclusive brand, Wyndham Alltra, through a strategic alliance with Playa Hotels and Resorts.
The news “combines Wyndham’s robust distribution capabilities and award-winning loyalty program with our highly acclaimed all-inclusive expertise. Together, we are launching a new experience in the upper-midscale resort segment to reach more first-time all-inclusive guests,” said Bruce Wardinski, chairman and chief executive officer, Playa Hotels and Resorts.”
Alltra, the company’s 22nd brand comes from what Wyndham promises as “All-Inclusive Travel for All.”
Its entry to the Caribbean all-inclusive market will begin with a pair of resorts: the 458-room Wyndham Alltra Cancun, and the 287-room Wyndham Alltra Playa Del Carmen, both on the Caribbean coast fo Mexico.
The Cancun resort will be set in the heart of the Cancun Hotel Zone, while the Playa Del Carmen resort will be set right near Fifth Avenue.
The Wyndham Alltra Playa Del Carmen will be an adults-only property, the company confirmed.
Both resorts are set to undergo renovations, with plans to debut “in time for the holidays in December 2021,” according Wyndham.
“Wyndham Alltra will introduce many of our over 150 million annual guests to our first all-inclusive brand,” said Geoffrey A. Ballotti, president and chief executive officer of Wyndham Hotels and Resorts. “Partnering with a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations, will create immediate access for our customers and our over 80 million Wyndham Rewards members to a fabulous, all-inclusive guest experience – members who will be able to redeem their Wyndham Rewards points for a new all-inclusive vacation experience at Wyndham Alltra resorts, and earn points for their stays.”
For more, visit Alltra.