Jimmy Buffett’s New Resort Brand Is Coming to Mexico

all-inclusive jimmy buffett resortA rendering of the St. Somewhere on Isla Holbox.

A new Jimmy Buffett-inspired resort brand is coming to the nexus of the Caribbean Sea and the Gulf of Mexico. 

It’s called St Somewhere, and it’s the latest product of the partnership between Margaritaville and Karisma Hotels and Resorts. 

The first-ever St Somewhere resort will open in the fall of 2021 on the island of Holbox at the tip of the Yucatan peninsula, where the waters of the Gulf of Mexico meet the Caribbean Sea. 

“The expansion of our partnership with Margaritaville with the elevated St. Somewhere brand will provide guests the ultimate exclusive escape,” said Mario Mathieu, Senior Vice President of Business Development, Design and Construction at Karisma Hotels & Resorts. “Each hotel in the new collection of boutique properties will be uniquely rooted in its destination, which will inform everything from architectural design to suite layout.”

all-inclusive jimmy buffett resort
Isla Holbox.

Margaritaville and Karisma have already partnered on the Margaritaville Island Reserve brand, which has resulted in last year’s debut of the Margaritaville Island Reserve in the Riviera Cancun. 

Another Margaritaville Island Reserve is slated to open in Cap Cana, Dominican Republic in October.

“Our relationship with Karisma Hotels & Resorts has incredible potential, creating destinations to deliver Margaritaville’s casual renowned atmosphere, top-notch amenities and outstanding food and beverage offerings to guests,” said Shamim Lodin, Executive Director of Hotel Development of Margaritaville “This new St. Somewhere collection, starting with our first property in Isla Holbox, will bring together our signature laid-back luxury vibe with a more personalized and intimate island experience.”

Guests at the new Isla Holbox resort  “will be able to experience life by the sea in a tranquil, private club setting,” according to Karisma. 

“The raw beauty of Isla Holbox is the perfect location for the first St. Somewhere hotel,” said developers Christian O’Farrill Welter and Esaú Gutiérrez Sandoval. “We look forward to bringing this intimate property, which marries Karisma Hotels & Resorts’ exceptional service and Margaritaville’s distinctive guest experiences, to beautiful Punta Coco Beach on this picturesque island off Quintana Roo.” 

Karisma says additional properties will be announced “in other luxurious locations.”

For more, visit St. Somewhere.

— CJ


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