The Grenada Tourism Authority has named a new Chief Executive Officer, with industry veteran Petra Roach tapped for the role. 

Roach had spent the last 27 years with Barbados Tourism Marketing Inc, most recently as global head of markets and then interim CEO. 

“Petra is a recognized leader in the tourism sector, and we are thrilled she has agreed to take on the challenge the GTA has presented her, said GTA Chairman Barry Collymore. “This is a huge win for Grenada, Carriacou, and Petite Martinique as we saw the urgent need to have someone with not only the understanding of the Caribbean marketplace, but with the skillset to help lead our unique destination through recovery and start a new chapter for our tourism product.”

The GTA said Roach would lead the destination through its pandemic recovery process, with an emphasis on “innovative and competitive marketing campaigns.”

She succeeds longtime CEO Patricia Maher in the role.

-— cJ