Marriott International has opened its first-ever hotel property in the hip beach town of Tulum on the Caribbean coast of Mexico.
The new Aloft Tulum, which is managed by Highgate, opened its doors this week in the heart of Tulum’s downtown district.
The newest hotel in Mexico has a total of 140 “loft-style” rooms and suites, along with a signature Aitco Rooftop Lounge and Bar with an infinity pool.
“After much anticipation, we are thrilled to welcome visitors to the Aloft Tulum,” said Sergio Parra, general manager of Aloft Tulum. “It is the perfect choice for travelers and digital nomads who are in search of a more affordable boutique hotel option with luxury touches. Not to mention, we are celebrating several firsts including being the first Marriott International property and first internationally branded hotel to enter Tulum.”
The property also includes a grab-and-go eatery called Re:fuel by Aloft; a lounge called Re:mix with a pool table; and a bar called W XYZ with a focus on local entertainment.
Each room has free Wi-Fi, free coffee, custom toiletries, walk-in showers and 55-inch LCD TVs.
It’s the second Aloft hotel in the Caribbean, following last year’s debut of the new Aloft San Juan in Puerto Rico. Another Aloft is set to debut in the Caribbean next month with the new Aloft Ponce, also in Puerto Rico.
It’s the second major brand to debut in Tulum in just a few months, following Kimpton’s recent entry to the market, the Kimpton Aluna Tulum.
The resort’s debut another boost for the Mexican Caribbean, which is seeing more visitor volume than any other destination in the wider region amid the pandemic.