The Caribbean Hotel and Tourism Association is planning to hold Caribbean Travel Marketplace, the regional showcase of global leadership, diversity and resilience, in Spring 2021.
The move from January – when the event is traditionally held – to April or May comes based on feedback from partners, according to the organization.
“This will be a time when travel partners and members will be more flexible with travel plans, and hopefully we will have more clarity on the effects and future of the pandemic,” said Karen Whitt, Chairman of Caribbean Travel Marketplace, and Executive Committee Member of Caribbean Hotel and Tourism Association.
Whitt acknowledged the impacts of the COVID-19 crisis forced CHTA to seek creative options for hosting the 39th edition of Caribbean Travel Marketplace.
“Caribbean Travel Marketplace intends to deliver the same benefits, values and principles for which we have become known with the qualities that embody the charm of the region,” she said.
The Marketplace planning committee canvassed travel partners, members, destination representatives, CHTA officers and others for feedback on the best approach for producing the first Caribbean Travel Marketplace since the beginning of the pandemic.
Whitt, a Turks and Caicos hotelier who serves as Vice-President Sales and Marketing at The Hartling Group, reported “unequivocal support” for an in-person Marketplace in 2021.
“Resoundingly, the collective feedback indicates a desire for us to be together in person, rather than virtual,” she said. “We considered many options and have come to the conclusion that the only way to truly showcase the uniqueness of our people, history, culture, food, music and magic of the Caribbean is to actually be together in the Caribbean.”
“As we plan for the region’s largest gathering of travel suppliers and buyers, we are hopeful that we will be able in short order to announce one very special destination which will rise to the occasion of playing host to CTM 39, attracting key travel partners, Destination Marketing Organizations, CHTA members, and media from around the world,” Whitt said.