british virgin islands tourism director
The Baths in Virgin Gorda.

Longtime British Virgin Islands Tourism Director “Hanging Up Her Shoes”

By: Caribbean Journal Staff - May 17, 2020

One of the Caribbean’s leading directors of tourism is “hanging up her shoes” later this year. 

Sharon Flax-Brutus, who has served as the Director of the British Virgin Islands Tourist Board and Film Commission for eight years, is stepping down on Nov. 15. 

Flax-Brutus had helped lead the British Virgin Islands to never-before-seen tourism peaks, including record-breaking arrivals, with strong leadership in the wake of the hurricanes of 2017.

Her achievements also included launching a destination training program with the Disney Institute; raising the destination’s profile locally, regionally and globally; negotiating the payment of accommodation taxes with Airbnb; paving the way for BVI athletes to attend the IMG Academy through a partnership with the Miami Open; and launching the BVI Food Fete, which has since become one of the Caribbean’s most prominent culinary festivals. 

“It has been my pleasure working with the BVI Tourist Board and Film Commission and to represent this territory which I am so proud to be a citizen of globally,” she said in a statement. “I am gratified by my achievements over the last eight years, but I think it it is time to move on and focus on other ways which will continue to benefit the BVI tourism industry.”

Flax-Brutus said she would work with the Board to “ensure a smooth transition as we work together to reopen the BVI following COVID-19.”

Popular Posts belize hotel mayan world

At the Falling Leaves Lodge in Belize, a Portal to the Maya World

SAN IGNACIO — There has been some form of settlement on this site for more than 3,000 years, here on a leafy hill above the town of San Ignacio, Belize. In other words, this is no ordinary hill. This is Cahal Pech, […]

In San Ignacio, Belize, The Art of Adventure (And Pupusas)

pupusas belize

The sizzle is calling you. In the early morning, corn tortillas stuffed with cheese and beans and meat sing a particularly strong siren song.  It could be that perfect blend of dough and heat, or the aroma. It might just […]

Delta Is Adding More Nonstop Curacao Flights, Citing “Booming Demand”  

the beach at the avila hotel in curacao

Curacao is hotter than ever, with a wave of new hotels and record-breaking tourism numbers. And just a few months after Delta made its long-awaited return to the island, the carrier is adding even more flights.  The reason? What Delta […]

Related Posts Sheer Rocks restaurant in Antigua.

Why Foodies Need to Visit Antigua and Barbuda This Spring

It’s one of the most dynamic restaurant scenes in the Caribbean: the twin-island destination of Antigua and Barbuda, which last year kicked off its first-ever Restaurant Week.  The two-week-long culinary celebration highlights discounted meals, special gastronomic events and a host […]

A New Way to Fly From Europe to the Dominican Republic

air europa

It’s no secret that the vast majority of travelers to the Dominican Republic come from the United States and Canada, mostly drawn by the country’s overwhelming number of large all-inclusive resorts.  It’s a formula for success that has shown no […]

How Secret Bay Became the Caribbean’s Most Unique Luxury Resort 

dominica secret bay villa with pool on cliffside

You know the moment you arrive, when you see the trees and the cliffs and the faint outline of Guadeloupe in the background. Then you start to see the wooden villas appear in the heart of the rainforest.  Dominica’s Secret […]


Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.

No. Thank You