By the Caribbean Journal staff
Apple Leisure Group’s rapidly-expanding AMResorts brand is adding a pair of new all-inclusive hotels on the Caribbean coast of Mexico.
The company has announced two new resort brand management deals as part of a partnership with Oasis Hotels and Resorts.
The two all-inclusive properties will be branded as Now and Sunscape resorts, respectively.
The Now brand will launch at a Cancun resort, while AMResorts is adding its Sunscape brand to a property in the increasingly popular beach hotspot of Akumal.
“As the market cycle continues to turn, now is the time for owners wanting to ensure future stability for their assets and capitalize on their investments to align with the right partner who can help them weather the cyclical nature of the hospitality industry,” said Javier Coll, executive vice president and chief strategy officer at ALG.
Both resorts are conversions of existing properties, each of which will undergo renovations and reopen under their new AMResorts brand on Jan. 1.
An existing room at the Grand Oasis Tulum. The property will be undergoing a renovation.
The former Grand Oasis Sens will become the Now Emerald Cancun, with 427 rooms; the former Grand Oasis Tulum will relaunch as the Sunscape Akumal Beach Resort and Spa, with a total of 360 rooms.
The former Grand Oasis Sens will become a Sunscape.
AMResorts is planning another Now-branded hotel in the Mexican Caribbean laster this year, with the debut of the Now Natura Riviera Cancun.
The news continues what has been a busy month for AMResorts, including groundbreakings at the company’s Breathless Cancun resort and a pair of new hotels in Saint Lucia.
— CJ