By the Caribbean Journal staff
Canadian carrier WestJet has appointed a new chief commercial officer.
The airline has named Arved von zur Muehlen to the role; he will assume the job officially Jan. 2, 2019.
He comes to the fast-growing carrier from Malaysia Airlines, where he had served in the same position.
“Arved is an accomplished and successful commercial leader with deep expertise in aviation,” said Ed Sims, WestJet President and CEO. “We welcome Arved at this important moment in time for WestJet as we position ourselves as a premium global carrier. His experience leading the transformation of global aviation brands will be vital and we are thrilled to welcome Arved to our team.”
Prior to working at Malaysia Airlines, he had served as senior vice president of commercial network operations at Qatar Airways.
He will lead WestJet’s commercial team, with responsibility for “all aspects” of the carrier’s commercial operations, including sales, marketing, product, network planning, revenue management, corporate development and airline partnerships.
— CJ