bermuda tourism goals
Bermuda.
News

Bermuda Lays Out Tourism Goals

By: Caribbean Journal Staff - November 1, 2018

By the Caribbean Journal staff

Bermuda has completed its new National Tourism Plan, laying out its goals through the year 2025.

The plan has set an acronym, AGILITY, to cover what Bermuda calls seven pillars: awareness and relevance; “greener”; infrastructure; local involvement; innovation, teams and groups and year-round.

The last has long been a challenge for Bermuda, which shares a climate with U.S. states like South Carolina and has struggled to attract visitors during the winter months.

bermuda tourism goals

Bermuda.

That strategy will include developing “relevant packages” for different kinds of getaways, developing an events business, attracting the yachting sector and improving cruise calls, among other ideas.

Bermuda has also targeted two categories of U.S. cities as source markets for growth: traditional hubs like New York, Boston, Washington, Philadelphia and Toronto, along with what the BTA is calling  “nurture” markets including Baltimore, Hartford, Atlanta, Chicago, Dallas and even San Francisco.

To achieve these ends, the island  has laid out six key “success indicators” through 2025: for tourism to contribute $1.2 billion to the island’s Gross Domestic Product; that 30 percent of visitors to the island will come from airlift; for more than 56 percent of leisure arrivals to come during the September-May period, typically the low season in Bermuda; for more than 8 percent of visitors to be African-American; for more than 83 percent of travelers to want to recommend Bermuda to family and friends and for more than 70 percent of residents supporting the development of tourism.

bermuda tourism goals

Bermuda has long struggled to attract visitors during its colder winter months.

“Our government believes Bermuda’s greatest asset is its people. That belief underpinned the inclusive approach of the Bermuda Tourism Authority and the Government – embracing the knowledge, wisdom and experience of the country in the creation of a plan that will shape the next phase of Bermuda’s tourism revitalization,” said Jamahl Simmons, Bermuda’s Minister of Economic Development and Tourism.

“This is purposefully designed to be Bermuda’s plan, not the Bermuda Tourism Authority’s plan,” said Paul Telford, BTA Chairman. “The team gathered input from a variety of voices outside of our organization – supporters and detractors – to ensure the plan represents the views of as many people as possible because we know Bermuda needs everyone’s buy-in to make the plan successful.”

For the executive summary of the plan, visit Go to Bermuda.

— CJ

Popular Posts w punta cana

A New All-Inclusive W Hotel Is Opening This Year in Punta Cana 

The first-ever all-inclusive W Hotel in the Caribbean is opening this year in Punta Cana, Dominican Republic, Caribbean Journal has learned.  The hotel, part of a broad expansion for parent company Marriott International, is on the list of expected 2024 […]


Why Grenada Is a New Caribbean Luxury Hotspot

beach house silversands

From its world-renowned chocolate to its pristine beaches to a region-leading focus on sustainability, Grenada is as fascinating and unique as destination as you’ll find in the Caribbean.  But in the last few years, the lush Eastern Caribberan island has […]


5 Adults-Only Resorts to Visit Right Now in the Caribbean 

galley bay

Sometimes you just want that extra degree of serenity, of privacy, of seclusion. There is a reason, after all, that adults-only resorts are booming in popularity, particularly in the Caribbean: travelers want to know that when they arrive, they know […]


Related Posts the beach at the caribe hilton

Spirit Is Adding a Pair of Nonstop Routes to the Island of Puerto Rico 

Puerto Rico is in the midst of a full-fledged tourism boom right now, and there are two major reason for that: it’s very easy to fly there, and very cheap to fly there. In fact, it’s easier to fly to San […]


Hilton Is Opening Its First Hotel in Bermuda This Year 

beach below clifftop hotel

Later this year, Hilton will be opening its first-ever hotel on the Atlantic island of Bermuda, Caribbean Journal has learned.  The new Bermudiana Beach Resort will be debuting in the fourth quarter of 2024 as part of the Tapestry Collection […]


Rum Journal: The Caribbean’s Best New Rum Is From Grenada 

westerhall XXO

They have been making rum here in some form for almost three centuries, in a 500-acre estate anchored by waving cane fields on the southern coast of Grenada.  As you walk around the grounds, you find the remnants of centuries […]


SUBSCRIBE!

Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.


No. Thank You