By the Caribbean Journal staff

Sir Richard Branson’s highly-anticipated cruise line has revealed its first-ever port in the Caribbean: Cuba.

Virgin Voyages’ first ship, Scarlet Lady, which will launch in 2020 out of PortMiami, will make Havana its first port of call, the company announced Wednesday.

“We’re going to Cuba,” the company said in a statement.

Old Havana.

Select itineraries on Virgin Voyages in 2020 will include both daytime calls and overnight stays in Havana Harbor, the company said.

“[We’re] giving sailors the opportunity to discover one of the world’s most desired destinations, Virgin Voyages style,” the company said.

A rendering of the new, eco-friendly ship.

Virgin Voyages, which will be an exclusively adults-only cruise line (or as Virgin calls it “adult by design,”, is looking to disrupt the Caribbean cruise industry with provocative design, unorthodox amenities like on-ship tattoo parlors and what seems to be a clear focus on millennial travelers (although not exclusively).

Virgin is looking to change the, well, look of cruise ships.

Virgin has an initial launch planned of three cruise ships, spearheaded by the aforementioned Scarlet Lady.

The company has already launched sales for its first itineraries.

For more info, visit Virgin Voyages.

— CJ