By the Caribbean Journal staff

Spain-based Palladium Hotel Group, which has a large presence in the Caribbean, is adding a new hotel brand: Bless Collection Hotels.

The brand, which will launch initially with a hotel in Madrid, aims to target the contemporary luxury market.

The company said the launch was the first of a series of new hotel openings it would be announcing over the next few months.

“The new upscale BLESS Collection Hotels brand will leverage our position in the contemporary luxury market and draws on our existing experience within the lifestyle sector,” said Abel Matutes, CEO of Palladium Hotel Group. “The concept of ‘contemporary luxury’ is aimed at an ever-growing ‘bleisure’ demographic of travellers who are looking for a combination of business and leisure. With BLESS Collection Hotels, we are catering to this audience by amplifying the experiences that Palladium Hotel Group is already known for, such as convenience, premium services, high-tech facilities, exceptional design credentials, excellent gastronomy options, and super-fast wi-fi as well as state-of-the-art health and wellness services.”

Palladium said its expansion would focus in part on “premium vacation beach destinations,” in line with its existing presence in destinations like Mexico, the Dominican Republic and Jamaica.

Palladium this year will open a pair of new Caribbean properties in Mexico: the TRS Coral and the Grand Palladium Costa Mujeres.