By the Caribbean Journal staff

Playa del Carmen’s Mahekal Beach Resort has appointed a new director of sales and marketing, the property told Caribbean Journal. 

The Mexican Caribbean resort has named Maria Elena Armenta to the role, in which she will develop and implement marketing strategies and sales initiatives.

Armenta comes to the property after having served most recently as group account director at the Westin La Paloma Resort and Spa in Arizona.

“Ms. Armenta is an exceptional addition to the Mahekal team,” said Lamont Meek, Chief Operating Officer of Circa Capital, the co-owner and manager of the Mahekal Beach Resort. “Her distinguished background, results-oriented outlook and overall passion for the job allowed Maria Elena to seamlessly ascertain our goals and objectives, and in turn develop prodigious plans that will undoubtedly contribute to our continued success.”