By Dana Niland
CJ Contributor
All-inclusive company Bahia Principe has announced the reorganization of its 24-hotel portfolio, reclassifying its resorts into four categories and segmented experiences.
The new categories and segments will simplify the process for consumers to identify which hotel well best fulfill their vacation goals.
The four hotel categories include Luxury Bahia Principe; Grand Bahia Principe; Sunlight Bahia and Fantasia Bahia Principe.
Only two of the categories are in the Caribbean: luxury and Grand.
“The Fantasia Bahia Principe hotels will deliver the highest standards in quality and service, but, above all, will guarantee a thematic experience in which everyone can enjoy our first-class amenities and exciting activities, regardless of age,” said Isabel Pinero, Vice-President of Marketing & Communications for Grupo Piñero, the parent company of Bahia Principe Hotels & Resorts.
In addition to the new categories, hotels will also be segmented by experience, including: Treasure, hotels in unique and off-the-beaten path locations; Escape, adults-only properties; and Family & Friends.
For the full list, see below:
Luxury Bahia Principe (10)
§ Luxury Bahia Principe Cayo Levantado (Dominican Republic)
§ Luxury Bahia Principe Samaná (Dominican Republic)
§ Luxury Bahia Principe Fantasia* (Dominican Republic)
§ Luxury Bahia Principe Ambar Blue (Dominican Republic)
§ Luxury Bahia Principe Ambar Green (Dominican Republic)
§ Luxury Bahia Principe Bougaville (Dominican Republic)
§ Luxury Bahia Principe Esmeralda (Dominican Republic)
§ Luxury Bahia Principe Runaway Bay (Jamaica)
§ Luxury Bahia Principe Akumal (Mexico)
§ Luxury Bahia Principe Sian Ka’an (Mexico)
Grand Bahia Principe (10)
§ Grand Bahia Principe Cayacoa (Dominican Republic)
§ Grand Bahia Principe El Portillo (Dominican Republic)
§ Grand Bahia Principe Punta Cana (Dominican Republic)
§ Grand Bahia Principe La Romana (Dominican Republic)
§ Grand Bahia Principe Turquesa (Dominican Republic)
§ Grand Bahia Principe Bávaro (Dominican Republic)
§ Grand Bahia Principe San Juan (Dominican Republic)
§ Grand Bahia Principe Coba (Mexico)
§ Grand Bahia Principe Tulum (Mexico)
§ Grand Bahia Principe Jamaica (Jamaica)