Major Travel Agent Group to Launch Caribbean Tourism Push

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By the Caribbean Journal staff

The Travel Leaders Group is partnering with the Caribbean Tourism Organization on a campaign to boost Caribbean travel in the wake of Hurricanes Irma and Maria.

The “One Caribbean Family Ambassador” campaign will include resources and information for Travel Leaders’ community of more than 40,000 travel agents.

“This hurricane season has been devastating for a number of Caribbean islands, but the negative economic impact on the region will be compounded if visitors avoid travel to unaffected destinations,” said Travel Leaders Group CEO Ninan Chacko, CTC. “We are strongly encouraging our agents to

pledge their support for the region by becoming One Caribbean Family Ambassadors and encourage travelers to consider Caribbean vacations.”

The announcement was made on the heels of the CTO’s State of the Industry Conference this week in Grenada.

The campaign includes information for agents on packages and availability, a consumer awareness toolkit, destination marketing materials and fundraising efforts to assist travel agents and affected communities.

“We are grateful to have the support of Travel Leaders Group and fully endorse this awareness campaign to send visitors to our shores,” said Hugh Riley, Secretary General and Executive Director of the Caribbean Tourism Organization. “This is where travel agents excel, by providing accurate information to their clients and ensuring travelers get the vacation experience they are seeking.”

Travel agents within the Travel Leaders Group family of brands will be provided with graphics to identify themselves as a One Caribbean Family Ambassador on their social media pages and in client promotions. In so doing, they pledge to promote tourism to the Caribbean islands and act as a source of information for travelers looking to plan a Caribbean vacation.

“The allure of the Caribbean is strong and travel agents are well-equipped to give our clients the reassurance they need when considering a Caribbean vacation,” said John Maguire, President and CEO of Travel Leaders/International Voyager in Morristown, New Jersey.