Air France Is Launching a New Millennial-Focused Airline: Joon

Air France is launching a new airline.

The company plans to debut “Joon,” aimed at young working millennial travelers, this fall with medium-haul flights out of Paris Charles de Gaulle.

That will be followed by the launch of long-haul flights in the summer of 2018.

Joon will not be a low-cost airline, however, offering products and services “that reflect those of Air France,” the company explained.

“Joon is a lifestyle brand and a state of mind,” the company said in a release. “Short, punchy and international, the name Joon is designed to address a worldwide audience.”

“We started with our target customer segment, the millennials, to create this new brand that means something to them. Our brief was simple: to find a name to illustrate a positive state of mind,” said Caroline Fontaine, VP Brand at Air France. “This generation has inspired us a lot: epicurean and connected, they are opportunistic in a positive sense of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others.  Joon is a brand that carries these values.”

The new airline will be joined by Jean-Michel Mathieu, who will serve as Joon CEO.

“The creation of a new airline is a historic moment in many ways. Joon is another step in the deployment of the Trust Together strategic project. Its creation will improve the pro tability of the Air France Group, enabling it to reduce its costs and ensure the sustainability of its business model. Jean-Michel Mathieu, who has taken part in the development of this new airline since the start, today becomes its CEO. With all the Group’s teams, we are concentrating our energy on the successful launch of Joon,” said Franck Terner, CEO of Air France.