Grenada has signed a memorandum of understanding to formalize a partnership with global home-sharing company, Airbnb.
Grenada’s Minister of Tourism, Clarice Modeste-Curwen, signed on behalf of the government in a conference held during the Caribbean Tourism Organization’s annual Caribbean Week in New York.
The signing of the MOU is part of ongoing efforts by the Grenada Tourism Authority to maximize exposure of the tri-island destination of Grenada, Carriacou and Petite Martinique, and will act as a framework for the collaboration between the GTA and Airbnb, designed to further enhance and position the Spice Island of the Caribbean as top-of-mind with target consumers.
“Solidifying a strategic alliance with a global entity like Airbnb demonstrates our commitment to strengthening Grenada’s tourism sector by tapping into new segments of the industry and providing Grenadians with opportunities that stimulate our island’s economic growth,” Modeste-Curwen said.
“We recognize that in order for the destination to remain competitive we must grow and evolve with the ever-changing travel landscape,” she said.
Airbnb has more than 400 active listings across the island and typical host annual earnings are around $2,200, the tourism authority said.
In recent months, Airbnb has reached a series of partnerships with countries in the Caribbean, especially the recent signing of an agreement with the Caribbean Tourism Organization, which sets up further potential for boosting tourism in the region.
“We are proud to partner with Grenada and help create genuine experiences for travelers and new economic opportunities for Grenadians while highlighting local culture and heritage,” said Shawn Sullivan, Airbnb’s Public Policy lead for Central America and the Caribbean.
— Dana Niland, CJ Contributor