westjet sold

WestJet Is Launching An Ultra Low-Cost Airline

By: Caribbean Journal Staff - April 30, 2017

Canadian leisure carrie WestJet is developing a new ultra-low-cost airline, the company announced.

The as-yet-unnamed carrier will launch in late 2017 or early 2018.

The airline will begin with an initial fleet of 10 high-density Boeing 737-800s designed by the airline.

“We have built WestJet from its low-cost, regional roots into a renowned, international airline with service to 21 countries and today it’s all about disrupting at the price-sensitive end of the market,” said Clive Beddoe, co-founder of WestJet and Chair of the Board of the Directors. “Launching a ULCC will broaden WestJet’s growth opportunities and open new market segments by offering more choice to those Canadians looking for lower fares.”

The company has not yet announced potential flight networks, although it would not be a surprise if it flew to the Caribbean in some manner, particularly since Air Canada’s Rouge lower-cost carrier has developed a strong base in the region.

WestJet has appointed Bob Cummings as the carrier’s executive vice president, in which role he will be responsible for all aspects of the venture, including planning, branding, pricing, product development and operationalization. Cummings has been with the company since 2005.

“I am eager to bring our ULCC to market on behalf of Canadians looking for even lower fares,” Cummings said. “I firmly believe that we have the necessary capabilities to launch another successful and exciting chapter in WestJet’s history. Travellers can expect a very different approach from this new ULCC, yet one that will ultimately provide air travel accessibility to many more Canadians.”

Popular Posts

A.R. Carnegie, 74, Caribbean Legal Legend

A Caribbean Journal Editorial He was never a judge, never a Queen’s Counsel. His robes were never silk. But A. Ralph Carnegie was a Caribbean John Marshall if there ever was one. Ralph Carnegie, A.R. in scholarly texts, passed away […]

Robinson: Manatt Approached Government

Lackston Robinson, Jamaica’s Deputy Solicitor General, testified that it was the law firm Manatt, Phelps and Phillips, and not the Jamaican Government/Jamaica Labour Party, that made the first move to solicit a contract to lobby the White House, he told […]

IMF Back in Antigua on Performance Review

The International Monetary Fund has sent a team to Antigua for a third review of the nation’s performance on a stand-by arrangement with the IMF. According to the Ministry of Finance, the IMF team began the review Monday and will […]

Related Posts a montego bay resort seen from the ocean

WestJet Is Launching New Flights to Jamaica 

Canadian leisure carrier WestJet is adding new flights to one of the Caribbean’s most popular destinations: Jamaica.  The airline is kicking off a new route this winter between Edmonton and Montego Bay, Jamaica, with service set to begin on Nov. […]

WestJet Is Adding a New Caribbean Island: Bonaire 


In what is a major boost for tourism to the island, Canadian carrier WestJet has announced plans to launch its first-ever nonstop flights to Bonaire.  WestJet will be kicking off nonstop flights between Toronto Pearson International Airport and Bonaire’s Flamingo […]

Canadian Airlines Add More Seats to Jamaica 

jamaica's rockhouse hotel in negril.

Jamaica has secured commitments for a record number of seats from Canada this winter, according to Jamaica Tourism Minister Edmund Bartlett.  The island is projecting 283,000 seats out of Canada this winter, a record for the destination.  That represents 26,000 […]


Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.

No. Thank You