Atlantis Paradise Island has named a new chief marketing officer.

The Bahamian megaresort has appointed Lauren Snyder to the role effective immediately.

Snyder, who will report directly to Atlantis Paradise Island President and Managing Director Howard Karawan, is returning to Atlantis after a seven year hiatus, previously serving as chief communications officer for Kerzner International.

“With an extensive track record in launching successful brands, solving complex brand issues and interacting in both the public and private sector, Lauren’s key strength is building bold and dynamic multi-channel global marketing campaigns alongside the execution of high profile media relations,” Karawan said.

Snyder will be responsible for overseeing the planned relaunch of Atlantis.

“I can’t imagine a better time or a better team to bring Atlantis forward.  The incredible staff of 7500 amazing Bahamian ambassadors coupled with the resort’s continued mission to preserve and protect the Bahamian oceans, marine life and coral reefs is in perfect synergy with travel desires today.  It’s a great feeling to be part of the shared mission that will shine a spotlight on all that is singular about Atlantis, Paradise Island,” Snyder said.