The French Caribbean island of Martinique is seeing a tourism surge, according to the latest numbers from the Caribbean Tourism Organization.
Martinique reported 519,304 stayover tourist arrivals in 2016, a 6.6 percent increase compared to 2015.
That was one of the fastest tourism growth rates in the Caribbean region in 2016, according to an analysis by Caribbean Journal.
The island has seen growth in large part due to some of the Caribbean’s most forward-thinking digital marketing, significantly increased airlift from carriers like American Airlines and Norwegian and even some new boutique accommodations like the French Coco.
It seems that the island’s efforts over the last few years have been paying off, as more travelers in the highly-targeted US market begin to see the allure of one of the Caribbean’s most fascinating destinations.
— Caribbean Journal Staff