Jamaica Has High Hopes for Luxury Hotel Sector

A rendering of the soon-to-debut Zoetry in Montego Bay.

Jamaica is looking to get a boost in the luxury market, according to Jamaica Tourism Minister Ed Bartlett.

The Minister said he had been seeing new interest from luxury hotel investors — following n agreement with the Excellence Group to build two new hotels in Trelawny.

“This is only the beginning of things to come as in dialogue with some of the world’s top luxury brands while in Spain, the interest that they have in Jamaica is very high and to the point where more agreements will be forthcoming very soon,” he said.

Several other hotels are also coming on stream soon, including the new AMResorts property, the Zoëtry Montego Bay.

“There is also Finest, the top luxury brand in the Excellence Group, which is coming. When you look also at the planned renovation of Dragon Bay in Portland and the luxury style bungalows that have been introduced by the Sandals Group, then we can see why so many people are excited about Jamaica’s foray into the high end luxury market,” Bartlett said.

Jamaica has a stated goal of adding 15,000 hotel rooms overall in the next five years.

“The entry of these luxury groups to the Jamaican landscape will certainly broaden the options available to visitors and help to enhance our product offering,” he said.


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