Apple Leisure Group Targeting St. Lucia, Turks and Caicos


Apple Leisure Group is continuing its rapid expansion push.

The company signed 10 new resort deals in 2016, growing the company’s resort brand management portfolio by 15 percent in less than one year.

That comes after what was a record-breaking 2015 for the company.

Apple Leisure Group also announced that, through its subsidiary, AMResorts, it plans to sign its 100th resort by 2020, with target markets including St. Lucia, Turks and Caicos and Colombia.

“In addition to maintaining our leadership status within Mexico’s and the Caribbean’s luxury leisure travel space, next year we will also explore opportunities to acquire more distribution companies and resort companies if the opportunity is right,” said Javier Coll, executive vice president and chief strategy officer of Apple Leisure Group.

The company currently has 14 resorts in the development pipeline, meaning Apple Leisure Group will have 65 open resorts across the Mexico, the Caribbean including Puerto Rico and the Bahamas; Costa Rica and Panama by 2019.

“The Caribbean and Mexico are a hotbed for development, with STR reporting a more than 12 percent* increase in the number of hotels under construction in the region compared to last year,” said Javier Coll. “Combined with the steady demand from travelers, 2017 will present another excellent opportunity for hotel owners seeking to capitalize on the strength of the hospitality industry with a trusted partner, like Apple Leisure Group, that understands the area.”

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