Airbnb and the Jamaica Tourist Board have signed what the two sides are calling a “major agreement to promote tourism on the island.”
While short on specifics, the two sides said the agreement “brings new opportunities to grow the island’s tourism industry and expands economic opportunities for Jamaicans.”
“Jamaica has so much to offer travelers seeking authentic experiences due to the diversity of our tourism product. With this partnership with Airbnb, we will be able to offer a renewed focus on community-based tourism which highlights our biggest asset – our people,” said Jamaica’s Director of Tourism, Paul Pennicook. “We foresee a great partnership with Airbnb and look forward to exceeding their client’s expectations in the Home of All Right.”
There are currently 4,000 listings on Airbnb in Jamaica; the average earnings for a host on the island is $2,500 per year, according to the company.
“We are excited to announce this partnership with the Jamaica Tourist Board. Jamaica is a world class tourist destination that offers visitors a unique experience against a beautiful backdrop,” said said Shawn Sullivan, Airbnb’s Public Policy lead for Central America and the Caribbean. “We look forward to continuing our work with everyone involved in promoting Jamaica as a top travel destination. Airbnb travelers seek unique and authentic travel experiences and Jamaica offers just that.”
— Caribbean Journal Staff