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AMResorts Plans 100th Resort Deal by 2020

The Caribbean’s fastest-growing hotel company has big plans.

Apple Leisure Group’s AMResorts subsidiary says it plans to sign its 100th resort deal by 2020, with target markets including St. Lucia, Turks and Caicos and Colombia.

Apple has itself signed 10 resort deals over the last 10 months, growing its resort brand management portfolio by 15 percent in less than one year.

“In addition to maintaining our leadership status within Mexico’s and the Caribbean’s luxury leisure travel space, next year we will also explore opportunities to acquire more distribution companies and resort companies if the opportunity is right,” said Javier Coli, Executive Vice President and Chief Strategy Officer of Apple Leisure Group.

The company has 14 resorts in the development pipeline; by 2019, the company will have 65 resorts open across Mexico and the Caribbean Basin.

“The Caribbean and Mexico are a hotbed for development, with STR reporting a more than 12 percent* increase in the number of hotels under construction in the region compared to last year,” Coll said. “Combined with the steady demand from travelers, 2017 will present another excellent opportunity for hotel owners seeking to capitalize on the strength of the hospitality industry with a trusted partner, like Apple Leisure Group, that understands the area.”

— Dana Niland, CJ Contributor

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