Jamaica Hopes for Tourism Bounce From Olympics

Olympics
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Jamaica is hoping for a tourism bounce from the country’s Olympics performance, Prime Minister Andrew Holness said.

Jamaica has received a tremendous amount of exposure for its performance in Rio de Janeiro, led of course by global superstar Usain Bolt.

In total, the country has earned 6 medals so far, including four golds.

Holness recently returned from a trip to Rio, where the country opened its Jamaica House marketing platform in the city.

“What I witnessed were travel agents coming in, asking questions about Jamaica, about our packages and our food. I (also) met many executives who were all asking about opportunities in Jamaica. Representatives from the Jamaica Tourist Board and other government agencies were there. So, I am certain that connections were made,” he said.

In 2013, following Jamaica’s strong performance in London in 2012, the country did not see a large increase in tourism, at least in the short term, with just a 1.1 percent increase in stayover arrivals compared the previous year.

 

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