Carnival Cruise Line has announced a new partnership Build-A-Bear Workshop to launch the retail-entertainment experience to the company’s cruise fleet.
The first Build-A-Bear Workshop at sea is being launched on Carnival Dream, with plans to launch fleetwide on all 25 Carnival ships by summer 2017.
The workshop provides kids the chance to make their own teddy bear and customize it with outfits and accessories, from tutus to high-top sneakers to sunglasses.
Each bear comes with its own “birth certificate” and a logoed drawstring bag.
The company also offers a St. Jude Bear, with proceeds benefiting St. Jude’s Children’s Research Hospital.
“Build-A-Bear Workshop is a popular part of American culture and we’re delighted to provide our guests with an opportunity to make their own custom-designed bear and create a lifetime of memories,” said Christine Duffy, president of Carnival Cruise Line. “We are equally grateful to partner with Build-A-Bear Workshop to help raise money for the special kids at St. Jude Children’s Research Hospital,” she added.
Carnival says it hosts 700,000 children a year on its ships.
“Build-A-Bear Workshop stores have always been a destination for families, and our partnership with Carnival Cruise Line will offer passengers the chance to take part in the fun of making new furry friends while onboard,” said Sharon John, president and CEO of Build-A-Bear Workshop. “The arrival of the new Build-A-Bear Workshop experience on Carnival Cruise Line ships is an exciting example of how we’re bringing our nearly 20-year-old brand into more places than ever before.”