Why This Jamaican Hotel Gives You a Passport

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A clever new idea

By Sarah Greaves-Gabbadon
CJ Travel Editor

Rockhouse, a boutique hotel on the West End of Negril, Jamaica, has launched an innovative new way to encourage their guests to explore the island and its culture.

On arrival, guests are presented with a “passport” that details a variety of local experiences, everything from cliff-jumping to Jamaican cooking classes, yoga on the rocks and volunteer opportunities with the Rockhouse Foundation, charitable arm of the hotel dedicated to enhancing education in the local community.

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Above: the passport at Rockhouse in Jamaica (Photos by Michael Condran)

After each completed activity, guests are rewarded with a Rockhouse stamp in their passport. Rack up 15 stamps and earn a Rockhouse sweatshirt or tote; or earn 25 stamps and receive a complimentary spa treatment.

The passport was created by Rockhouse’s Creative Director Matt Goias, and illustrated by Brooklyn artist Jeremy Povolny.