The return of snacks
By Dana Niland
CJ Contributor
American Airlines is continuing to elevate the customer experience by adding complimentary snacks and more free movies, TV shows, and music in the Main Cabin.
Throughout the next few months, travelers flying American will begin to experience new amenity kits and services on their flights and at the airport.
“We want customers to choose American every time they fly,” said Fernand Fernandez, American’s Vice President of Global Marketing. “We are giving our customer more choices to enhance their personal flying experience by offering new service and new entertainment options in all cabins.”
According to American, several of its transcontinental flights will offer an assortment of complimentary snacks in the Main Cabin by February, and all of its domestic flights will do so by April.
American is expanding its complimentary entertainment on domestic flights equipped with in-seat entertainment.
Customers will now be able to choose from up to 40 movies, 60 TV shows and 300 music albums.
Live television channels will be available on long-haul international flights with Wi-Fi, through which customers can enjoy news, sports, and entertainment as they happen with four satellite channels in all cabins, making American the first U.S. airline to offer complimentary, international live TV.
Starting in March, customers flying on long haul international and transcontinental flights in the premium cabins will have new, designer-label amenity kits.
All kits will feature a custom bag designed by Cole Haan, and include discount codes providing 20 percent off of the skincare brand in the kit and $75 towards a future Cole Haan purchase.
The kits contain all-American products and toiletries, 3LAB Skincare, C.O. Bigelow Apothecaries and Clark’s Botanicals.
American will also introduce the new Premium Economy customer experience on international routes with the delivery of its new Boeing 787-9 Dreamliner.
The airline is investing over $2 billion in fully lie-flat seats; international Wi-Fi; more in-flight entertainment options and power outlets; a new, modern design for Admirals Club lounges worldwide; and an upgraded assortment of complimentary healthy food, cocktails and more.