Palace Resorts has named a new business development manager, the company announced this week.

Annabelle Romero has been promoted to Business Development Manager of the Southeast region for the company.

In the new role, Romero will “cultivate the brand’s existing partnerships and seek new sales opportunities in her designated geographic market,” according to a statement from the company.

“Business Development Managers play a vital role in the success of Palace Resorts. As the company continues to grow and expand, it is essential to have dedicated team members who are passionate about the brand and keenly attuned to the various needs of the agent community,” said Frank Corzo, Vice President of US Field Sales for Palace Resorts. “Annabelle’s industry experience, determination and hard work showcase her commitment to the company, and we are eager to see her continue to grow in her role supporting the increasingly important Southeast region.”

Romero had previously served as an inside sales manager for Palace; before joining the company, she had served in positions at SunTrust and American Airlines Publishing.