By the Caribbean Journal staff
Royal Caribbean has launched a major new ad campaign aimed at repositioning and reshaping the image of cruising.
The new ad released this month shows cruisers on a number of Caribbean excursions, from swimming with pigs in the Exumas to cliff diving.
“This is not a cruise. You are not a tourist,” the campaign, dubbed “Come Seek,” tells travelers. “This is not the Caribbean. This is the Royal Caribbean.”
See the full ad below:
What do you think of the new spot? Tell us in the comments section below.