“This Is Not a Cruise”


By the Caribbean Journal staff

Royal Caribbean has launched a major new ad campaign aimed at repositioning and reshaping the image of cruising.

The new ad released this month shows cruisers on a number of Caribbean excursions, from swimming with pigs in the Exumas to cliff diving.

“This is not a cruise. You are not a tourist,” the campaign, dubbed “Come Seek,” tells travelers. “This is not the Caribbean. This is the Royal Caribbean.”

See the full ad below:

What do you think of the new spot? Tell us in the comments section below.

— CJ

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