How Aruba Is Improving Local Tourism Awareness
By Dana Niland
CJ Contributor
The Aruba Tourism Authority (ATA) is ramping up its national awareness campaign, “Duna Aruba e miho Dibo,” which translates to “Give Aruba the Best You Can Be.”
Using buses as billboards, the organization hopes to stress the multi-cultural and multi-lingual aspect of the community, and promote academic studies for young people as the key to the future.
The messages also stress the importance of safety and preserving Aruba’s cultural heritage.
“Bringing positive messages forward is a key part of ATA’s work,” said CEO of ATA, Ronella Tjin Asjoe-Croes.
She noted that every person has a significant role in the island’s future and that ATA counts on the whole community to continue to grow and develop tourism in a sustainable manner.