A jump in mobile bookings
By the Caribbean Journal staff
More and more travelers to the Caribbean are booking their trips on their mobile devices, according to a new report from Expedia.
New data from the company shows a 55 percent increase in bookings for the Caribbean market in the first half of 2014.
That includes a 55 percent increase in mobile bookings to Punta Cana, a 50 percent increase to San Juan and a 50 percent increase to Montego Bay, Jamaica.
The company also said that, unique to the Caribbean market, most mobile purchases have been occuring in the 31-60 day window, compared to same-day bookings in other markets.
“Today’s technology has revolutionized the way we do business. Expedia group’s cutting-edge mobile applications allow travelers to plan their trips and book in a convenient, flexible way,” said Demetrius Canton, Director of Lodging Partner Services for the Caribbean, the Expedia group. “Expedia group consistently provides expert advice to valued partners on how to take advantage of our various platforms and participate in exclusive mobile promotions, flash sales and more, creating opportunities for both the consumer and the hotelier.”