Can the Caribbean Tourism Industry Learn From Singapore?

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Above: the Marina Bay Sands in Singapore

By Dana Niland
CJ Contributor

The Caribbean Tourism Organization (CTO) has set up a regional four-day workshop for participants to stimulate new ideas for tourism development strategies .

The workshop, which will be held from July 13-16 at the Radisson Aquatica Resort in Barbados, will follow Singapore’s model for tourism product development as the case study.

“Singapore offers one of the best business environments in the world and is fast emerging as a choice destination for the development of iconic tourist attractions. It also offers a dynamic tourism landscape and is constantly evolving to stay compelling and remain relevant as a tourist destination,” said Bonita Morgan, CTO Director of Resource Mobilization and Development. “This forum offers an ideal occasion for sharing, learning and discussion among all tourism industry stakeholders.”

The workshop will be facilitated by Christopher Khoo, senior tourism consultant at International Business Dynamics (iBusiness), a training and consultancy firm that specializes in trade and economic development, investment promotion and tourism development.

Following the workshop, there will be a half-day tourism forum on The Singapore Tourism Experience, featuring discussions from a panel of tourism experts.

The forum will focus on the six main elements of Singapore’s strategic approach to tourism, including planning and development, product development, partnerships, investment and financing, marketing and education, and training.

— CJ

 

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