Grenada to Focus on Female Travelers

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Above: Grenada (CJ Photo)

By the Caribbean Journal staff

Grenada has launched a new marketing initiative aimed at courting female travelers.

The Grenada Tourism Authority has launched a promotion called “Grenada Girls Getaway,” a seven-month programme set to begin June 1.

The programme includes deals on hotels, tours and car rentals for groups of two or more women visiting Grenada.

“During some of our recent trade shows in the USA, our travel trade partners requested that we create group travel promotions. Our research also shows us an increasing trend in group travel,” said Nisha McIntyre, GTA’s marketing executive.

The GTA said the launch of the promotion sought to coincide with the launch of new airlift from several American cities, most notably JetBlue flights out of New York that begin June 11.