Above: Punta Cana (CJ Photo)
By Alexander Britell
Punta Cana was the top producing market for Expedia in the Caribbean region last year, according to new data released by the company.
Punta Cana saw a 50 percent growth in travel demand on Expedia last year, while the Dominican Republic itself posted a 45 percent increase in travel demand.
The data were released ahead of the opening of the Dominican Annual Tourism Exchange, which opens in Punta Cana on Tuesday.
“With robust flight inventory, a strong hospitality foundation and sunny year-round weather, the Dominican Republic has consistently led travel demand and been recognized as a popular Caribbean destination for travelers from major markets including the United States, United Kingdom and Canada,” said Demetrius Canton, director of lodging partner services for the Caribbean at Expedia group.
Expedia recently opened its first local offices in Punta Cana and Santo Domingo earlier this year.
“Through our new local offices, Expedia can better understand the objectives of our valued hotel partners on a local level in order to develop a strategic and effective plan for them,” said Miriam Hernandez, Area Manager for the Caribbean. “While demand continues to grow for both the Dominican Republic and the Caribbean region, competition among hoteliers will also increase. Expedia is keen on providing partners the ability to stand out and ultimately generate revenue and exposure to new relevant audiences.”