Above: a still from “The Voyage”
By the Caribbean Journal staff
The Bahamas’ soon-to-debut Baha Mar resort debuted at the Oscars on Sunday night.
The resort has been positioning itself as the “Bahamian Riviera,” and its ad called “The Voyage” was one of the spots during the Academy Awards.
The ad, filmed in Croatia and the Bahamas, sees a couple journey from the Mediterranean to the “New Riviera,” on a beach in the Bahamas.
The campaign first launched at the beginning of 2015 digitally.
“Baha Mar is a destination of epic proportion and is sure to become one of the great iconic attractions for discerning travelers around the world. With that in mind, we knew we had to introduce the brand in an equally commanding way,” said John Schadler, managing partner at SK+G, the agency behind the ad. “The Voyage is a story of glamour, excitement and the promise of a place that could only be described as ‘The New Riviera.’”
Watch the full spot:
