Above: the new John Varvatos campaign
By the Caribbean Journal staff
A major US fashion house is tapping into the Caribbean.
Designer John Varvatos’ is looking to a different genre for his latest campaign.
Varvatos has joined forces with Jamaica’s Ziggy and Stephen Marley for his new 2015 campaign.
The ads were shot in Austin, Texas in black and white by photographer Danny Clinch.
“John Varvatos is proud to feature Ziggy and Stephen Marley in the Spring 2015 advertising campaign,” the company said in a statement.
It’s not the first foray into music for Varvatos, whose label signed a strategic partnership with Zac Brown’s Southern Ground Artists last year.