Hilton Planning New Caribbean Hotel

Above: Santa Marta (Photo: Proexport Colombia/Carlos Sueskun)

By the Caribbean Journal staff

Hilton Worldwide has announced it will be opening a hotel in the Caribbean port city of Santa Marta, Colombia.

Hilton signed a management agreement with Fidelcomiso Santa Marta Hotel to operate a new-build Hilton Hotels & Resorts property, the company’s 14th in Colombia.

The hotel will include 261 guest rooms across 17 stories, along with six restaurants and bars.

“We’re excited to bring the Hilton Hotels & Resorts brand to Santa Marta,” said Rob Palleschi, global head, full service brands, Hilton Worldwide. “Hilton Santa Marta will be a welcome addition to our established portfolio in Colombia, perfectly complementing our successful Hilton Bogota and Hilton Cartagena properties, and introducing Santa Marta’s business and leisure travelers to Hilton’s signature brand amenities and hospitality.”

The beachfront property will be part of the Irotama mixed-use complex in Santa Marta’s Bello Horizonte corridor.

“As Hilton Worldwide continues focusing on Latin America growth, Colombia represents a prime market for our efforts,” said Tom Potter, senior vice president, Caribbean, Mexico and Latin America at Hilton Worldwide. “With seven existing hotels in Colombia and seven in our pipeline, we look forward to playing a part in the country’s consistent tourism growth and welcome travelers to explore this dynamic destination.”